 |
| Image Source: VODAFONEIDEA.COM |
Vodafone Idea launched “Vi”, a new unified brand identity in India which will bet big on digital to attract customers and stem exits to rivals Bharti Airtel and Reliance Jio. Vodafone Idea, now VI, is renewing its focus after the AGR verdict a few days ago.
Vodafone Idea rebrands as Vi; 'Reflection of both brands,' says Kumar Mangalam Birla
Vodafone Idea on Monday launched a new unified brand identity in India, which will make big bets on digital to attract customers and beat rivals Airtel and Reliance Jio. Vodafone Idea, now VI, is focusing its attention following AGR's decision a few days ago. Vodafone Idea, a joint venture between Britain's Vodafone and India's Idea Cellular, said it would be known as the "Vi" brand.
“Since the mid-90s, in their various incarnations, Vodafone and Idea accelerated the development of the region separately over the decades. Announcing the rebranding, Kumar Mangalam Birla, chairman of Aditya Birla Group, said that both Vodafone and Idea have set new benchmarks in Network Experience, Rural Connectivity, Customer Service, Enterprise Mobility Solutions.
"The new brand identity is a reflection of both brands," says Kumar Mangalam Birla.
Meanwhile, Vodafone Group CEO Nick Reid said; "It is time for a new beginning to complete the integration of the two entities of Vodafone India and Idea Cellular and rebranded the company as V".
Over the past two years, Telco retained its two separate brands, but a combined one is expected to bring in more customers, Vodafone Ideen said. VI also stated that they will continue to partner with the Government of India to pursue the Digital Economy mission.
"Vi is strong, ever-reliable, agile, intuitive, and a brand that is tailored to customers' needs. It's designed to help customers move forward in life for a better life. The company said. Media release, "A bright tomorrow. Vee is ready for the future and is committed to dynamically enabling a digital society to progress in service and life. "
Ravinder Bumpka, MD and CEO of the new brand, Vodafone Idea, said that Telco is ready to take the first step to raise prices.
"Vodafone Idea came together two years ago as a merged body. We have since focused on integrating two large networks, our people and processes. A new tariff to improve Telco's ARPU Will help which is 114 compared to Airtel and Jio.
He added that brand integration not only signals the completion of the world's largest telecom merger, but the company will go on its future journey to provide a robust digital experience to 1 billion Indians on its 4G network.
“VIL is now lean and agile, and deploying multiple principles of the 5G architecture has helped us transform the future into digital networks for the changing needs of customers.
"The new brand launch not only reflects our delivery desire but also makes our customers, stakeholders, communities, and our employees happy and our dedication and commitment to becoming champions," said Takar.
Vodafone Idea shares rose 10 percent to an intra-day high of 13.21. At 10:35 am, the shares were trading 7.4 percent higher at 12.91 on the BSE.
On Friday, Vodafone Idea had said that it would raise up to ₹ 25,000 crores of new capital in an effort to pay the dues to the government. It plans to raise up to ₹ 15,000 crores through debentures and an equivalent amount by issuing shares and warrants. The upcoming funds will provide a lifeline to the cash-held VIL, which has incurred massive losses, lost customers and average revenue per user (ARPU), and adjusted gross revenue of around Rs 50,000 crore (AGR).